how to run a Facebook ads campaign

Create a Facebook Business Manager account

To create a Facebook Business Manager account, follow these steps:

1. Go to Business Manager: Visit the Facebook Business Manager website at business.facebook.com.
2. Sign in or Create Account: If you already have a personal Facebook account, sign in. If not, you’ll need to create one. Ensure you use an email address that you’ll have ongoing access to, as this will be associated with your Business Manager account.
3. Access Business Manager Settings: Once logged in, click on the “Create Account” button or navigate to the Business Manager settings by clicking on the menu icon (☰) in the top-left corner of Facebook and selecting “Business Manager” under the “Business Tools” section.
4. Create Your Business Manager Account: Click on the “Create Account” button and follow the prompts to enter your business name, your name, and your business email address.
5. Add Your Business Page: After creating your Business Manager account, you’ll be prompted to add your business’s Facebook Page. If you don’t have one yet, you can create a new Page or request access to an existing one.
6. Add People to Your Business Manager: You can add people to your Business Manager and assign them roles and permissions. This allows multiple team members to access and manage your Facebook assets.
7. Add Ad Accounts, Pixels, and Other Assets: Once your Business Manager account is set up, you can add additional assets like ad accounts, Facebook Pixel, Instagram accounts, and more. This centralizes the management of all your Facebook assets within Business Manager.
8. Review and Confirm: Review the information you’ve entered and confirm your account setup.
9. Verify Your Business: Depending on your location and business type, you may be required to verify your business before you can access all features within Business Manager.
10. Explore Business Manager Features: Once your account is set up, take some time to explore the various features and tools available within Business Manager. These include ad creation, audience targeting, analytics, and more.

That’s it! You’ve successfully created a Facebook Business Manager account. You can now use it to manage your Facebook Pages, ad accounts, and other business assets in one centralized location.

Go to Ads Manager

To access Ads Manager within Facebook Business Manager, follow these steps:

1. Sign in to Facebook Business Manager: Go to business.facebook.com and sign in using your Facebook account credentials.
2. Navigate to Ads Manager: Once you’re logged in to Business Manager, you can access Ads Manager in a few different ways:

• In the top-left corner, click on the menu icon (☰) to expand the menu.
• Under the “Manage Business” section, click on “Ads Manager.”
• Alternatively, you can directly access Ads Manager by visiting business.facebook.com/adsmanager.

1. Select Ad Account: If you manage multiple ad accounts, you’ll need to select the ad account you want to work on. Click on the drop-down menu at the top-left corner of the page and choose the desired ad account.
2. Explore Ads Manager: Once you’re in Ads Manager, you can explore various features and options for creating, managing, and analyzing your Facebook ads campaigns. Here are some key sections and actions you can take:

• Create Campaigns, Ad Sets, and Ads: Click on the “+ Create” button to start creating new campaigns, ad sets, or individual ads.
• Manage Existing Campaigns: View and manage your existing campaigns, ad sets, and ads. You can edit, pause, duplicate, or delete campaigns as needed.
• View Reports and Insights: Analyze the performance of your ads campaigns by accessing reports and insights. You can track metrics like reach, impressions, clicks, conversions, and more.
• Set Up Custom Audiences: Create custom audiences based on specific criteria to target your ads to the right people.
• Access Billing and Payment Settings: Manage your billing and payment settings, view invoices, and add payment methods.
• Get Help and Support: Access resources, FAQs, and support options if you need assistance with Ads Manager.

1. Start Creating Ads: If you’re new to Ads Manager, you can start by creating your first ad campaign by clicking on the “+ Create” button and following the prompts to define your campaign objective, audience targeting, ad format, budget, and more.

That’s it! You’re now in Ads Manager and ready to create, manage, and analyze your Facebook ads campaigns. Explore the various features and options to optimize your advertising efforts and achieve your business goals.

Select the +Create button in the Campaigns tab

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: In Ads Manager, you’ll see a navigation panel on the left side. Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Create New Campaign: To create a new campaign, look for the green “+ Create” button located at the top left or right corner of the page. Click on it to start the campaign creation process.
4. Choose Objective: You’ll be prompted to choose a campaign objective. Facebook offers various objectives such as brand awareness, reach, traffic, engagement, app installs, lead generation, conversions, and more. Select the objective that aligns with your campaign goals and click “Continue.”
5. Set Up Campaign Details: Enter the campaign name and configure other settings like campaign budget optimization (CBO), campaign spending limit, and campaign schedule.
6. Ad Set and Ad Creation: After setting up your campaign, you’ll proceed to create ad sets and ads within the campaign. Ad sets define your targeting, budget, and schedule, while ads contain the creative content (images, videos, text) that will be displayed to your audience. Follow the prompts to configure your ad sets and ads.
7. Review and Publish: Review your campaign, ad sets, and ads to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to launch your campaign.

That’s how you can create a new campaign from the Campaigns tab in Facebook Ads Manager. Remember to monitor the performance of your campaigns regularly and make adjustments as needed to optimize their effectiveness.

Choose your campaign objective

To choose your campaign objective in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: In Ads Manager, click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Create New Campaign: If you’re creating a new campaign, click on the green “+ Create” button located at the top left or right corner of the page. If you’re modifying an existing campaign, select the campaign you want to work on.
4. Choose Objective: Once you’re in the campaign creation or editing interface, you’ll be prompted to choose a campaign objective. Facebook offers a variety of objectives to suit different marketing goals. These objectives are categorized into three main groups: a. Awareness: Objectives focused on generating interest and awareness for your brand, product, or service. Examples include:
   • Brand Awareness: Increase awareness of your brand.
   • Reach: Show your ad to as many people as possible within your target audience.
   b. Consideration: Objectives aimed at driving consideration and engagement with your brand or content. Examples include:
   • Traffic: Send people to a destination off Facebook (e.g., your website).
   • Engagement: Encourage interactions with your ad, such as likes, comments, shares, or event responses.
   • App Installs: Get people to install your app.
   • Video Views: Promote videos to increase views and engagement.
   c. Conversion: Objectives focused on driving specific actions or conversions from your audience. Examples include:
   • Conversions: Encourage people to take specific actions on your website, such as making a purchase or signing up for a newsletter.
   • Catalog Sales: Promote products from your catalog to generate sales.
5. Select Objective: Choose the objective that best aligns with your campaign goals and click on it to proceed.
6. Set Up Campaign Details: Once you’ve selected your objective, you’ll proceed to set up other campaign details, such as campaign name, budget, schedule, audience targeting, ad placements, and more.
7. Ad Set and Ad Creation: After configuring your campaign settings, you’ll continue to create ad sets and ads within the campaign. Ad sets define your targeting, budget, and schedule, while ads contain the creative content (images, videos, text) that will be displayed to your audience.
8. Review and Publish: Review your campaign, ad sets, and ads to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to launch your campaign.

That’s how you can choose your campaign objective in Facebook Ads Manager. Make sure to select an objective that aligns with your overall marketing goals and strategy.

Name your campaign

To name your campaign in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Create New Campaign: If you’re creating a new campaign, click on the green “+ Create” button located at the top left or right corner of the page. If you’re modifying an existing campaign, select the campaign you want to work on.
4. Choose Objective: Select the campaign objective that best aligns with your marketing goals. You’ll be prompted to do this as part of the campaign creation process.
5. Name Your Campaign: After choosing your campaign objective, you’ll be prompted to name your campaign. This step typically comes early in the campaign creation process, often after selecting the objective and before setting up ad sets.
6. Enter a Descriptive Name: Enter a name for your campaign that helps you easily identify its purpose and contents. Choose a name that is clear, concise, and descriptive. For example, if your campaign objective is to promote a new product launch, you might name your campaign “Product Launch – Spring 2024.”
7. Proceed with Campaign Setup: Once you’ve named your campaign, proceed with setting up other campaign details, such as budget, schedule, audience targeting, ad placements, and more.
8. Ad Set and Ad Creation: After configuring your campaign settings, you’ll continue to create ad sets and ads within the campaign. Ad sets define your targeting, budget, and schedule, while ads contain the creative content (images, videos, text) that will be displayed to your audience.
9. Review and Publish: Review your campaign, ad sets, and ads to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to launch your campaign.

That’s how you can name your campaign in Facebook Ads Manager. Providing a clear and descriptive name can help you stay organized and easily identify your campaigns when managing multiple advertising initiatives.

Set up your budget and bidding

To set up your budget and bidding in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Choose Campaign: Select the campaign you want to work on or create a new one by clicking on the green “+ Create” button.
4. Set Campaign Details: If creating a new campaign, you’ll need to choose a campaign objective and name your campaign before proceeding to set up your budget and bidding. If editing an existing campaign, skip to step 5.
5. Set Up Budget and Schedule: In the Ad Set level, you’ll see the option to set your budget and schedule. Here’s how to do it: a. Budget: Enter the total amount you want to spend on the campaign. You can set either a daily budget or a lifetime budget. A daily budget specifies how much you’re willing to spend per day, while a lifetime budget sets the total amount you’re willing to spend over the entire duration of the campaign. b. Schedule: Choose the start and end dates for your campaign. Alternatively, you can run your campaign continuously without an end date.
6. Set Bidding Strategy: Below the budget section, you’ll find the bidding section. Here, you can choose your bidding strategy. Facebook offers several bidding strategies depending on your campaign objective:

• Lowest Cost: Facebook will optimize your ad delivery to get the most results possible at the lowest possible average cost.
• Cost Cap: You can set a maximum cost per optimization event (such as link clicks or conversions). Facebook will try to get as many results as possible at or below your specified cost cap.
• Bid Cap: You can set a maximum bid for your ad set. Facebook will try to get as many results as possible at or below your bid cap.
• Target Cost: You can set a desired cost per optimization event. Facebook will try to keep your average cost per optimization event as close to your target cost as possible.

1. Optimization and Delivery: Below the bidding section, you’ll find options for optimization and delivery. Here, you can choose how Facebook optimizes your ads for delivery based on your campaign objective. For example, if your objective is conversions, you can optimize for conversions.
2. Review and Publish: Review your campaign settings, including budget, bidding, schedule, and optimization, to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to launch your campaign.

That’s how you can set up your budget and bidding in Facebook Ads Manager. Make sure to monitor your campaign performance regularly and adjust your budget and bidding strategy as needed to optimize results.

Select your audience

To select your audience in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Choose Campaign: Select the campaign you want to work on or create a new one by clicking on the green “+ Create” button.
4. Set Campaign Details: If creating a new campaign, you’ll need to choose a campaign objective, name your campaign, and set up your budget and bidding before proceeding to select your audience. If editing an existing campaign, skip to step 5.
5. Select Ad Set: Within your campaign, you’ll see the Ad Sets tab. Click on it to access your ad sets.
6. Create New Ad Set or Edit Existing One: If you’re creating a new ad set, click on the “+ Create” button. If you’re editing an existing ad set, click on the ad set you want to work on.
7. Define Audience: In the Audience section, you’ll have the option to define your target audience based on various demographics, interests, behaviors, and more. Here’s how to do it: a. Custom Audience: You can create a custom audience based on your existing contacts (such as website visitors, email subscribers, or app users) or interactions with your Facebook Page or Instagram business profile. b. Location: Specify the geographic location you want to target. You can target by country, state, city, zip code, or address radius. c. Age and Gender: Define the age range and gender of your target audience. d. Detailed Targeting: Narrow down your audience based on interests, behaviors, demographics, and more. You can target people based on their interests, hobbies, job titles, life events, purchase behaviors, and more. e. Connections: Choose to include or exclude people who have a connection to your Facebook Page, app, or event.
8. Audience Size: As you define your audience, Facebook will show you an estimated audience size on the right side of the screen. This gives you an idea of how many people your ad will potentially reach based on your targeting criteria.
9. Save Audience: Once you’ve defined your audience, you can save it for future use by clicking on the “Save This Audience” button.
10. Review and Publish: Review your ad set settings, including your target audience, to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to save your changes or launch your campaign.

That’s how you can select your audience in Facebook Ads Manager. The audience you define plays a crucial role in determining who sees your ads, so it’s important to choose targeting criteria that are relevant to your campaign objectives and audience preferences.

Create your ad

To create your ad in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Choose Campaign: Select the campaign you want to work on or create a new one by clicking on the green “+ Create” button.
4. Set Campaign Details: If creating a new campaign, you’ll need to choose a campaign objective, name your campaign, set up your budget and bidding, and define your audience before proceeding to create your ad. If editing an existing campaign, skip to step 5.
5. Select Ad Set: Within your campaign, click on the Ad Sets tab. Choose the ad set you want to work on or create a new one by clicking on the “+ Create” button.
6. Create a New Ad or Use Existing One: If you’re creating a new ad, click on the “+ Create” button within your ad set. If you’re using an existing ad, select the ad you want to work on.
7. Choose Ad Format: Select the ad format you want to use. Facebook offers various ad formats, including single image, carousel, slideshow, video, and more. Choose the format that best suits your campaign objectives and creative assets.
8. Add Media and Content: Depending on the ad format you’ve chosen, upload your images, videos, or other creative assets. Write engaging ad copy that clearly communicates your message and encourages people to take action.
9. Customize Ad Creative: Customize your ad creative by adding headlines, descriptions, call-to-action buttons, and other elements as needed. You can also preview how your ad will look on different placements (e.g., Facebook feed, Instagram feed, Audience Network).
10. Review and Confirm: Review your ad to ensure everything looks good. Check for any typos, formatting issues, or errors. Preview your ad to see how it will appear to your audience. Once you’re satisfied, click on the “Confirm” or “Publish” button to save your changes or launch your ad.
11. Monitoring and Optimization: After your ad is live, monitor its performance regularly in Ads Manager. Analyze metrics like reach, impressions, clicks, engagement, and conversions. Use this data to optimize your ad creative, targeting, and other campaign elements to improve results over time.

That’s how you can create your ad in Facebook Ads Manager. Remember to test different ad formats, creative elements, and messaging to find what resonates best with your target audience and achieves your campaign objectives.

Set a campaign schedule

To set a campaign schedule in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Choose Campaign: Select the campaign you want to work on or create a new one by clicking on the green “+ Create” button.
4. Set Campaign Details: If creating a new campaign, you’ll need to choose a campaign objective, name your campaign, set up your budget and bidding, define your audience, and select your ad placements before proceeding to set the campaign schedule. If editing an existing campaign, skip to step 5.
5. Select Ad Set: Within your campaign, click on the Ad Sets tab. Choose the ad set you want to work on or create a new one by clicking on the “+ Create” button.
6. Set Campaign Schedule: In the ad set settings, you’ll find the option to set the campaign schedule. Here’s how to do it: a. Start Date: Choose the date you want your campaign to start running. By default, the campaign will start running as soon as it’s approved, but you can specify a future start date if desired. b. End Date: Choose the date you want your campaign to stop running. You can set an end date for your campaign to run for a specific duration, or you can choose to run the campaign indefinitely without an end date. c. Schedule Type: You have the option to run your campaign continuously (with no end date), run it on specific dates only, or run it during specific days of the week and times of the day. d. Ad Scheduling: If you choose to run your campaign during specific days and times, you can set up ad scheduling to control when your ads are shown. For example, you can choose to show your ads only during business hours or during peak times when your audience is most active.
7. Review and Confirm: Review your campaign settings, including the campaign schedule, to ensure everything is set up correctly. Once you’re satisfied, click on the “Publish” button to save your changes or launch your campaign.

That’s how you can set a campaign schedule in Facebook Ads Manager. Adjusting the campaign schedule allows you to control when your ads are shown to your target audience, ensuring maximum impact and efficiency for your advertising efforts.

Submit your ad

To submit your ad in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns or create a new one.
3. Choose Campaign: Select the campaign that contains the ad you want to submit. If you’re creating a new campaign, follow the steps to set up your campaign objectives, budget, audience targeting, and ad creative before proceeding to submit your ad.
4. Select Ad Set: Within your campaign, click on the Ad Sets tab. Choose the ad set that contains the ad you want to submit.
5. Review Ad: Review the ad set settings to ensure everything is set up correctly, including budget, schedule, audience targeting, and ad placements.
6. Navigate to Ads: Click on the “Ads” tab within the ad set to view the individual ads associated with the ad set.
7. Select Ad: Choose the specific ad that you want to submit for review.
8. Review Ad Creative: Review the ad creative, including images, videos, text, headlines, descriptions, and call-to-action buttons, to ensure everything looks good and complies with Facebook’s advertising policies.
9. Check Ad Preview: Use the ad preview feature to see how your ad will appear to your target audience on different devices and placements (e.g., Facebook feed, Instagram feed, Audience Network).
10. Submit Ad for Review: Once you’re satisfied with the ad creative and settings, click on the “Submit for Review” button. This will initiate the review process, during which Facebook will review your ad to ensure it complies with their advertising policies.
11. Monitor Review Status: After submitting your ad for review, monitor the review status in Ads Manager. Facebook typically reviews ads within 24 hours, but it may take longer during peak times or if additional review is required.
12. Address Feedback (if needed): If Facebook requests changes to your ad or provides feedback during the review process, make the necessary adjustments and resubmit the ad for review.
13. Launch Ad: Once your ad is approved, it will be automatically launched and begin running according to the campaign schedule you’ve set. You can monitor its performance in Ads Manager and make adjustments as needed.

That’s how you can submit your ad in Facebook Ads Manager. Make sure to comply with Facebook’s advertising policies and guidelines to ensure smooth approval of your ads.

Monitor your ad’s performance 

To monitor your ad’s performance in Facebook Ads Manager, follow these steps:

1. Access Ads Manager: Log in to your Facebook Business Manager account and navigate to Ads Manager.
2. Navigate to Campaigns Tab: Click on the “Campaigns” tab to view your existing campaigns.
3. Choose Campaign: Select the campaign that contains the ad you want to monitor.
4. View Ad Set Performance: Within the campaign, click on the “Ad Sets” tab to view the performance of individual ad sets. Here, you can see metrics such as reach, impressions, clicks, and conversions for each ad set.
5. View Ad Performance: Click on the “Ads” tab within the ad set to view the performance of individual ads. Here, you can see metrics such as click-through rate (CTR), cost per click (CPC), cost per conversion, and more for each ad.
6. Customize Columns: Use the “Columns” dropdown menu to customize the metrics displayed in the performance tables. You can add or remove columns to focus on the metrics that are most relevant to your campaign objectives.
7. Apply Filters: Use the filter options to narrow down the data based on specific criteria such as date range, campaign objective, ad placement, or audience segment.
8. Compare Performance: Compare the performance of different ads or ad sets to identify top performers and areas for improvement. Look for trends and patterns in the data to inform your optimization strategies.
9. Analyze Insights: Click on individual ads or ad sets to access detailed performance insights. Facebook provides insights such as demographics, placement performance, device breakdown, and more to help you understand how your ads are performing and who is engaging with them.
10. Optimize Campaign: Based on the performance data and insights, make adjustments to your campaign, ad sets, or ads as needed. This could include tweaking targeting criteria, adjusting ad creative, modifying bidding strategies, or reallocating the budget to top-performing ads.
11. Monitor Continuously: Regularly check the performance of your ads to ensure they are meeting your campaign objectives and delivering the desired results. Use the data to iterate and refine your advertising strategy over time.
12. Set Up Automated Rules (Optional): Consider setting up automated rules in Ads Manager to automatically adjust campaign settings based on performance metrics. This can help streamline optimization efforts and ensure your ads are always running at peak performance.

By following these steps, you can effectively monitor your ad’s performance in Facebook Ads Manager and make data-driven decisions to optimize your campaigns for better results.

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